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Person dossier

Adam Spies

Harmon's Batman partner, a trophy seller increasingly billed on debt deals

Promote stories9
Podcast episodes2
Last coveredAug 7, 2026
On file sinceFeb 2024

Who they are

Adam Spies is the other half of Batman & Batman™️, the Newmark investment-sales duo he forms with Doug Harmon. The pair go back to Eastdil, where they brokered Principal's purchase of 1370 Sixth Ave nearly two decades ago. They then made the 2016 jump to Cushman & Wakefield, which The Promote still ranks among the defining broker poaches of the era, before Barry Gosin and Howard Lutnick lured them to Newmark. Spies's name has become shorthand for the top of the trade. The podcast has joked that "Adam Spies ain't cheap" and that he isn't getting out of bed for a $40M deal, and one episode asked who the "Roy Marches and Adam Spies" of the private-jet world might be.

Recent work shows the range. Spies and Harmon sold 800 Fifth from the Winter and Spitzer families to Miki Naftali, and they handled 1370 Sixth for a second time when Principal sold it to Barings at a steep loss. The Promote credits Gosin and Lutnick's habit of personally poaching names like Spies, with promises of juice, for helping Newmark land the Signature Bank loan-book assignment.

What sets Spies apart lately is the debt side. The Promote argues that the debt broker has caught up with the sales star in brokerage's pecking order, and it notes that sales aces like Spies now get prominent billing on financings. At Newmark he and Harmon work even more in lockstep with debt chiefs Jordy Roeschlaub and Jonathan Firestone, the full-service, 360-degree model that rival Bob Knakal has criticized as rife with conflicts. Commercial Observer's Power 100 has put Spies and Harmon at #17 two years running, each time one spot ahead of Eastdil's Gary Phillips and Will Silverman.

The Promote's coverage9 stories, newest first

2026
  1. Aug 7
    Ain’t No Party Like a Lutnick Party
    InsiderNewmark's Weekend at Bernie's, DigitalBridge appeals in carry battle, Lurin tries to hold on
  2. Mar 16
    Paper Chasers on Top
    In: Paper Chasers on Top & Commieserating
  3. Feb 27
    My Broker’s Keeper
    In: My Broker's Keeper & Preylock's NYC Prey
2025
  1. Dec 17
    “ What's the universe of brokers who hustle the stuff? Who are the Roy Marches and Adam Spies of the ✈️ world?”
    Insider🎙️ Exotic Alts (w/ Ian Ross) & Taconic's Lab Leak 🛩️ · Inside Lender-Driven Sales & a Utah Whodunit
  2. Aug 15
    Postgame: Manhattan Megabets Get Funded
    Miki, Scotty, Marc & Jamie, plus: an unusual Hollywood OTC deal
  3. May 14
    An Unauthorized Guide to CRE’s Power Rankings
    In: Unauthorized Guide to CRE's Power Rankings & Chrysler Back in Play
2024
  1. Jun 7
    Howie and Barry’s Excellent Adventure
    In: Butt Lifts, Multi Bulls & Chatting w/ Arbor's Nemesis
  2. Feb 28
    Barings’ Manhattan Musical Chairs
    In: An Insider’s Guide to the Miami Branded Condo Game, Barings' Manhattan Musical Chairs, Avison's Damage Control Tour
  3. Feb 7
    Queen Without a Queendom
    In: Nir and Loathing, Skyscraper Queen Exits, Flow/WeWork 🤗 & Miami Record Loan

On The Promote Podcast2 episodes

  1. Dec 24
    2025
  2. Aug 27
    2025
    Soho House Postgame And Billion-Dollar Capstacks
    PodcastEp. 25 · Discussed at 21:19